Building an Employer Brand framework for a retail giant that can attract the most passionate candidates.
My Role: Creative Director, Primary Designer
My Responsibilities: Strategy, Concept Development, Spec Design and Execution, Presentation Deck
Team Mates: ACD Copy
Goal: Flex our creative muscle for an existing client by pivoting their very recognizable consumer brand into a messaging framework and look & feel that will bring in passionate, service-oriented candidates across extremely varied job categories, with the end goal of continuing to reshape the future of retail.
Inclusions:
- EVP and External Messaging Structure
- Flexible Design Framework
- Emails
- Enhanced Job Description Pages
- Social Content
- Digital Banners
Result:
A stronger-than-ever relationship with a longstanding client.
KK Creative 