Capturing a brand’s Endless Summer. Social, Email & Blog Posts.
In 2012 while I was the graphic design intern for a then-startup shoe brand, I created all graphics across the board, with a large chunk focused on social media campaigns, blog posts, social contests and emails. Many were promotional in nature, but most were lifestyle-based, pushing the brand’s promise of endless fun in the sun year-round.
Some notable examples include:
- An Instagram contest, also pushed via Facebook, Twitter, and Email, for users to send in their snapshots of summer to win a trip to Tulum, Mexico
- Facebook contests to win free shoes by submitting creative answers to different daily questions
- New shoe styles cross-promoted as Facebook and Instagram posts, Facebook hero images, blog posts, banner ads, and as billboard ads on the e-commerce site
