A natural fit. Pitch employer branding creative & responsive career site design.
NMFG is an organic, friendly-to-the-earth parent company to a few grocery chains and markets who recently faced the challenge of new stores opening left and right which left them without a big enough pool of quality candidates to fill all their open positions. Their unique challenge was that it is not enough for someone to apply… NMFG is looking for the right people, people who live and breathe the ideals that NMFG holds dear — living clean, promoting healthfulness, protecting the planet, and sharing knowledge of a balanced lifestyle with your community. In a phrase, people who would be a natural fit at NMFG.
In the creative, I chose an overall treatment that would speak to the audience, using earthy colors and soft textures. In each ad, I wanted to feature the employee both at work and at play to really highlight the type of candidate that would thrive in this environment. The website design complemented this look but also introduced a livelier palette and more in-store textures like the chalkboard.
KK Creative 