Develop an Employer Brand that celebrates individuality and puts a modern spin on a historically traditional healthcare system.

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My Role: Creative Director, Primary Designer

My Responsibilities: Visual concept development, building and leading client presentations, execution of most materials, oversight of junior designer, and on-site 3 day photoshoot

Team Mates: CD Copy, Junior Designer

Goal: Using AdventHealth’s new consumer brand, conceptualize and execute an Employer Brand that achieves 3 primary objectives: Attracts talent across all roles that shares the organization’s values and theologies, unifies disparate and newly-acquired hospitals under a singular identity, and engages & excites all existing AdventHealth associates.

Deliverables:

• Brand Concept
• Brand Book
• Print Ads
• Social Posts including Instagram Stories
• Emails
• Digital Banners
• Out-of-Home including Conference Booth Space
• Print Brochures
• Swag

Result:

A bright, inspiring, wholesome celebration of the dedicated individuals that bring their Whole Selves to work in living AdventHealth’s mission.