Creating a best-in-class Level AA Compliant digital experience to attract exceptional and diverse tech talent through sleek design, curated storytelling, and a content-forward approach.
My Role: Creative Director, Primary Designer
My Responsibilities: User journey mapping, site map, content strategy, wireframing, design, and leading presentation meetings to client’s Senior Leadership
Team Mates: ACD Copy, Brand Strategist, Account Strategist, Development Project Manager, Lead Developer
Goal: Using ADP’s existing EVP framework and employer brand standards, develop an identity specific to Tech talent attraction and bring it to life as a careers website experience at tech.adp.com.
Features:
- Level AA Compliance
- Mobile-First Design
- Enhanced Job Description Pages
- Customized Location Pages
- Ultra-Enhanced Blog Functionality
- Nuanced interactivity including unique hover states and subtle microanimations
- Curated Video Content
Result:
A job-seeking experience that’s hyper personalized to its savvy target audience, and accessible to all without sacrificing a thing.
KK Creative 